Ensuring your hotel stands out in local search results is crucial in the competitive hospitality industry. By optimizing your hotel’s website for local SEO, you can attract more guests and increase direct bookings. Here are some practical SEO tips to help your hotel’s website rank higher in local searches. 

Best SEO tips for your hotel’s local search ranking

According to Google, around 46% of the Google searches are local. So, you must frequently question if your hotel’s website is optimized to appear in local searches. 

If you have problems with the optimization tactics, you have landed on the right page. 

Optimizing and adapting their website to local SEO ranking tricks is crucial for companies operating from a specific location. 

Let’s find some essential tips for optimizing your hotel’s Google listing.  

Claim and Optimize Your Google My Business Listing

To make your hotel visible to the locals on Google, use Google My Business’s metrics. It’s simple and effective. To begin with, create your profile with all relevant and accurate data about the business. You must not make errors in writing the name of the hotel, website, contact number, and kind of business you operate. 

The next step is to attract guests with appealing snapshots of your property, its scenic surroundings, and pics of happy guests. 

Sharing real pics and videos makes people trust you. Experts from TravelPerk said that 93% of Americans book hotels online. 

Hence, sharing HD photos and videos of your hotel is imperative. 

But how do all these contribute to ranking?

Actually, the photos, videos, and credentials help you earn positive customer reviews. The higher the number of positive reviews, the better your hotel’s local ranking will be. 

At the same time, you must ensure that satisfied guests write a good review about your place. 

Claiming and optimizing your GMB listing can significantly boost your hotel’s visibility in local search results. First, complete your profile by ensuring all information is accurate and complete. This includes your hotel’s name, address, phone number, website, and business category. Adding high-quality images and videos of your hotel can attract potential guests by showcasing your rooms, amenities, and surrounding areas. Positive reviews improve your hotel’s credibility and ranking, so encourage satisfied guests to leave reviews and respond to them professionally.

Optimize Your Website’s Content

Good promotional content for your website has no parallel. You can hire professional content writers. However, your writers must have good SEO knowledge. At the same time, you can also hire the services of professional content-writing firms. 

Content is king when it comes to SEO.  Whether you manage your SEO efforts in-house or seek professional assistance, investing in effective SEO services for hotels can provide a substantial return on investment. 

But how do you know that the content will work? 

I recommend you follow the parameters I will discuss below.

First, check that your content has an adequate volume of local keywords. 

Don’t know what local keywords are. 

You must search for the keywords local search enthusiasts use while searching hotels in your territory. 

What form of content is most effective?

You must stress creating localized content. For instance, you can write blog posts about the attractions that guests can visit. At the same time, you may also write articles on local events and related activities. 

Such content can help your guests, too. It will also help you champion local SEO. 

But keep in mind that good meta titles can boost the visibility of your content manifold. So, include crucial local keywords for improving your website’s click-through rates. 

Optimizing your website’s content with local keywords can improve your search engine ranking. Use local keywords naturally in your content, incorporating terms that potential guests might use when searching for a hotel in your area. Creating localized content, such as blog posts or articles about local attractions, events, and activities, not only provides value to your guests but also helps with local SEO. Make sure your meta titles and descriptions include local keywords to improve your click-through rate from search engine results pages.

Ensure Your Website is Mobile-Friendly

Google says the number of guests using mobile phones for hotel searches increased by 60% in the last two years. 

So, you must have a mobile-friendly website UI. But how can you do that? 

Haven’t got any clues?

It’s simple. Optimize the loading speed of the website. 

Your searches will bounce if your website loads slowly. As a result, the ranking of the website will fall eventually. 

Remember to make the web UI attractive but straightforward. You must create a simple menu with the most valuable information to simplify it. Don’t use too much jargon, and avoid unnecessary literature. 

With the majority of searches now happening on mobile devices, having a mobile-friendly website is essential. Optimize your website’s loading speed, as slow websites can lead to higher bounce rates and lower search rankings. Simplified navigation, with clear menus and easy-to-find information, improves user experience.

Leverage Local Schema Markup

Schema markup is an essential tool for your ranking growth. It is a form of critical microdata. The search engine understands the content with the help of this markup. 

Using local schema markup will make your content and website more visible to the locals. 

Your content should also have a local business schema. It notifies Google to list your hotel in the standard search results of “best local hotels.” 

Schema markup is a type of microdata that helps search engines understand your website’s content. Using local schema markup can improve your hotel’s visibility in local search results. Add local business schema to your website to help search engines display detailed information about your hotel in search results. Including rich snippets, such as reviews, ratings, and event information, can make your search listings more attractive to users.

Building backlinks already?

But does your search ranking still need to be more effective?

Is that so?

Above all, search engine rankings improve with backlinks from reputable local websites. Hence, you have to set ties with local entrepreneurship and emerging businesses. After that, you can exchange backlinks with them. You can also mutually feature on each other’s websites. 

At the same time, search local directories. If you find any, list your local business in the online directory. You can also do the same for local tourism websites. 

However, your information should be accurate and updated. There’s something more!

All your search listings must convey the same information. 

There are more options for creating successful backlinks. 

You can participate in local community events or sponsor such events. The event webpages can include your backlinks for better reach. 

Backlinks from reputable local websites can improve your search engine ranking and authority. Partner with local businesses and attractions to exchange backlinks or feature each other on your websites. Listing your hotel on local directories and tourism websites ensures your information is accurate and consistent across all listings. Participating in community events and sponsorships can lead to more backlinks from local news websites and blogs.

Many customers use Google’s voice search to search for local hotels. So, you can gain a competitive advantage if your content is optimized for voice searches.

What’s the best way to do that?

Simply include some conversational keywords that complement the tone of voice search. 

With the rise of voice-activated devices, optimizing for voice search can give your hotel an edge. Use conversational keywords, as voice searches tend to be more conversational. Long-tail keywords and natural language should be included in your content. Creating FAQ pages that answer common questions about your hotel and the local area can improve your chances of appearing in voice search results. 

If you are generating voice search-optimized content, remember the following:

  • Focus on the typical local inquiries 
  • Address ome local questions
  • Provide data that guests can use 

Focus on local searches, ensuring your content addresses local queries and provides valuable information for guests.

Utilize Social Media

Social media leverage your content like nothing else. It can hike your website traffic manifold. The more your webpage traffic, the higher your rankings will be. 

So, what would be your social media strategy? 

It is better to communicate with the local social media users. You can also share content that connects with aspects of your area. As a result, you will gain more followers from the locality. 

To gain better local reach on Google, you can also promote organic content of real users. To start with, ask guests to share their candid and actual experiences on social media. 

It will attract local guests as most Americans favor users’ online comments and reviews while selecting hotels. 

Lastly, you can use as many local hashtags in your content as possible. It will expose the content to a broader community. 

Social media can complement your local SEO efforts by driving traffic to your website and improving your online presence. Engage with local audiences by sharing content related to your local area and interacting with local followers. Promoting user-generated content by encouraging guests to share their experiences on social media can improve your hotel’s credibility and attract more guests. Using local hashtags in your social media posts can help your content reach a broader local audience.

Monitor and Analyze Your SEO Performance

Regularly monitoring and analyzing your SEO performance is crucial for ongoing success. Utilize SEO tools like Google Analytics and Google Search Console to track your website’s performance, monitoring key metrics such as traffic, bounce rate, and conversion rates. Keep an eye on your competitors’ SEO strategies to see what’s working for them and adapt your strategy accordingly. Remember that SEO is an ongoing process; regularly update your content, optimize new keywords, and refine your strategy based on performance data.

Why are these SEO tips so important?

SEO ensures that your content ranks above other content. As a result, you will drive more traffic to your site, content, and social media posts. Since most hotel bookings take place online, SEO rankings are important. 

Your end goal is to surface your hotel’s name over a wide range. It will help you to make your brand name more visible. As a result, more people will learn about the brand, and the customer footfall will also increase. 


The bottom line is that you need to improve the visibility of your hotel’s website. You also need interaction and more traffic so that people know your hotel is relevant. 

I recommend diligent observation of the SEO tips discussed. It will undoubtedly play a key role in making your hotel popular among the local target audience. 

Optimizing your hotel’s website for local search can significantly enhance your online visibility and attract more guests. By following these SEO tips, you can improve your search engine ranking, drive more traffic to your site, and ultimately increase your bookings. 

Mony Shah

With an adept skill of curating content on multiple genres, Mony has harnessed success as a Content Writer quickly. Find her sharing her profound thoughts and opinions on travel, lifestyle, and beauty, among other genres.

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